Donna Lin is a leading authority in performance marketing, boasting 15 years of experience optimizing digital campaigns for maximum ROI. As the former Head of Growth at Stratagem Digital and a current independent consultant for Fortune 500 companies, Donna specializes in data-driven attribution modeling and conversion rate optimization. His groundbreaking white paper, "The Algorithmic Edge: Predicting Customer Lifetime Value in a Cookieless World," is widely cited as a foundational text in modern digital strategy. Donna holds an MBA with a specialization in Marketing Analytics from the University of California, Berkeley. His professional philosophy centers on demystifying complex digital landscapes, empowering marketers with actionable strategies grounded in rigorous data analysis. Readers can expect his articles to provide deep dives into emerging digital trends, practical frameworks for campaign optimization, and forward-thinking perspectives on the future of online advertising, all delivered with clarity and an emphasis on measurable results
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10 min read
