Keaton Abernathy

Senior Analytics Strategist

M.S. Applied Statistics, Certified Marketing Analyst (CMA)

15+ years experience

Credentials

Keaton Abernathy is a leading expert in Marketing Analytics, boasting 15 years of experience optimizing digital campaigns for Fortune 500 companies. As the former Head of Data Science at Innovate Insights Group, he specialized in predictive modeling for customer lifetime value. Keaton is currently a Senior Analytics Strategist at Quantum Data Solutions, where he develops cutting-edge attribution models. He holds an M.S. in Applied Statistics from Carnegie Mellon University, where his thesis focused on Bayesian inference in marketing response models. Keaton's professional philosophy centers on transforming raw data into actionable intelligence, believing that every marketing decision should be rooted in robust analytical insights. His groundbreaking work on multi-touch attribution received the 'Analytics Innovator Award' from the Global Marketing Association in 2022. Readers can expect his articles to provide deep dives into advanced analytical techniques, practical applications for real-world marketing challenges, and forward-thinking strategies for leveraging data to drive measurable business growth

Articles by Keaton Abernathy

Marketing Analytics

GA4: Proving Marketing ROI in 2026

Getting a marketing strategy off the ground is one thing; consistently demonstrating its impact through specific tactics like keyword research is another entirely. Many marketing…

Keaton Abernathy · · 10 min read