Donna Moss

Digital Marketing Strategist

MBA, Digital Marketing; Google Ads Certified; HubSpot Content Marketing Certified

14+ years experience

Credentials

Donna Moss is a distinguished Digital Marketing Strategist with over 14 years of experience, specializing in data-driven SEO and content strategy. She holds an MBA with a concentration in Digital Marketing from the prestigious Wharton School of the University of Pennsylvania, building on her undergraduate degree in Computer Science from the University of California, Berkeley. As the former Head of Organic Growth at Zenith Media Group and a current Senior Consultant at Stratagem Digital, Donna has consistently delivered impactful results for global brands across diverse industries. Her professional philosophy centers on the belief that effective digital marketing is a symbiotic blend of analytical rigor and creative storytelling, always with the end-user's journey at its core. Her expertise lies in leveraging predictive analytics to optimize content for search visibility and user engagement, transforming complex data into actionable strategies. Donna is widely recognized for her seminal article, "The Algorithmic Advantage: Decoding Google's Evolving Search Landscape," published in the Journal of Digital Marketing Insights. Readers can expect her articles to offer practical, evidence-based insights, dissecting the latest trends and providing actionable frameworks for sustainable digital growth

Articles by Donna Moss

Digital Marketing

PPC Campaigns: Debunking 2026 Ad Myths

There’s a staggering amount of misinformation circulating about effective marketing strategies, especially concerning paid ad campaigns across Google Ads, Meta Ads, and other platforms. We…

Donna Moss · · 9 min read